Appletree International undertakes consumer and business-to-business marketing research. We offer quantitative and qualitative research services. We specialise in research on aspects of markets and marketing - from customer satisfaction and loyalty, to buying behaviour, consumer attitudes and perceptions, advertising, communications and brand strength.

As competition and consumer choice increases, research provides a better understanding of business and the marketplace. It also assists businesses to look at every possible angle and identify opportunities.

We differentiate our service by offering our clients not only data but also advice. It is indispensable for us to listen to our clients' needs. As businesses are constantly trying to move closer to their customers, we make sure to offer a holistic approach to our clients from tailor-made research to insight into their markets, consumers and products. Alongside with our clients, we explore, monitor and help develop strategies to improve their business performance by providing analysis that can be applied specifically to the clients' organisation. Our team ensures to integrate market research with business knowledge, while always keeping in mind a balance between quality and cost.