Consultancy Services

Appletree International provides consultancy tailored to the client's specific needs with a range of quality services. Our aim is to assist organisations to improve their performance by managing the business more effectively through people, processes, technology and assets. We offer a holistic approach, and support and complement our consultancy services with a range of training activities and workshops.

Our approach is to involve your management team within their areas of responsibility. This ensures that we conduct an informed situational analysis and formulate the right plans in providing bespoke solutions. We work with our clients at every stage of business development to help identify the specific actions necessary for sustainable performance.

We provide comprehensive consultancy services in the following areas:

Business Strategy

We assist our clients through various strategy-related services, including:

  • Strategic planning and development
  • Review of high-level strategy, fine-tuning of existing strategy, and assistance in strategy implementation 
  • General business appraisal of the company
  • Strategic input in the development of functional strategies in areas such as marketing, operations, people management, and finance.

Organisation Design

Re-organisation of company structure to fit the organisation's corporate vision and strategy.


Marketing

Helping clients become more competitive in their markets, and win and maintain customers. We assist companies in improving their marketing performance and ROI through:

  • Marketing planning 
  • Development and Monitoring of performance indicators 
  • Identifying brand values and creating effective brand-building strategies 
  • Analysis of financial returns derived from marketing spend
  • Identifying and exploiting new market opportunities
  • Maximising revenue and profit from existing customers

We also complement this service with Marketing Services.


Financial Planning

It's essential for every business to plan and tightly manage its financial performance. We assist our clients in managing their business financial position more effectively and ensuring that objectives are realistic and that plans are practical. We can work with you in the following areas:

  • Management reporting
  • Budgeting
  • Payroll

People Management/Organisation Development

Adopting a people management approach ensures that your workforce is focused on achieving the organisation's objectives. Every organisation needs to have the right people, in the right places, with the right skills, at the right time. To assist you in this we provide the following services:

  • Aligning the development of people to the organisations' business objectives
  • Manpower planning 
  • Job enrichment and job evaluation
  • Training

International
Assisting you to gain access to international markets, make the best of international business opportunities, and find your way in unfamiliar markets.